Discovery · Prioritisation · Delivery
I connect customer insight with commercial priorities to define what to build, why it matters and how to move it forward. My 6+ years across UX, product design and digital strategy bring depth to product discovery, evidence to prioritisation and clarity to delivery.
Explore my workExperience across
01 / Portfolio
The challenges, decisions and outcomes behind the work.
Digital priorities · B2B buying journeys
Research leadership · International product journeys
Journey strategy · Purchase & self-service
Retail loyalty · Connected digital experiences
MVP definition · Native mobile & integrations
Partner alignment · Nectar integration
UX strategy · Onboarding & engagement
What I bring
Three strengths I bring to product management: uncovering the right opportunity, making evidence-led trade-offs and turning direction into delivery.
I combine direct customer research with behavioural data to uncover what is blocking progress. At Betfair, I connected discovery, usability testing and customer feedback with product priorities across three markets. That depth helps me challenge assumptions before teams commit to a solution.
Read case study · BetfairI assess opportunities across the full journey, connecting customer friction with commercial goals. At Fridges World, I used analytics, enquiries and sales insight to prioritise product discovery and buying journeys. At CloudCall, I helped focus the MVP on essential daily workflows.
Read case study · Fridges WorldI make complex needs concrete through clear journeys, prototypes and delivery briefs. At Crowdfunder, I aligned customer needs with Nectar’s requirements and technical constraints. At CloudCall, I partnered with product and engineering on the native mobile beta and Microsoft integrations.
Read case study · Crowdfunder02 / About me
I’m Merve, a London-based product professional with 6+ years across UX, product design and digital strategy. I have led research and design work, shaped MVPs and translated commercial priorities into digital customer experiences.
My work spans fintech, telecoms, retail, energy, consumer products and B2B commerce. That breadth gives me a practical understanding of different business models, customer behaviours and delivery constraints—from localising Betfair journeys for Spain, Brazil and Italy to connecting loyalty with everyday shopping at Morrisons.
My UX background is a strategic advantage: I can interrogate the evidence, map the system and make a direction tangible through prototypes. I bring that depth into prioritisation and stakeholder decisions, then stay close to the detail through delivery.
03 / Contact
Hiring a Product Manager or Product Owner? Let’s talk about your product, the problems to solve and the impact you need.
hello@mervecagsal.com Connect on LinkedIn Based in London · Open to product management opportunities04 / Journal
Perspectives on people, products and the work in between.
In the press / Interview in Turkish
On design, business strategy and a career shaped by more than one discipline.
Blog / Medium
Explore my writing on Medium.
Visit my blog