Connect onboarding to participation
Simplify the route from first use to discovering and joining activities.
Why it matters Help new users reach the product’s core value.
SquadPal / Product story
Making participation easier for distributed teams.
Using discovery and iterative design to connect SquadPal’s promise with the everyday experience of joining team activities.
01 / Understand
The challenge
An engagement product depends on participation. Friction in onboarding, activity discovery and joining a challenge could prevent people from reaching the social value of the app. The landing page also needed to communicate that value clearly to prospective teams.
What informed the work
I combined interviews with SME stakeholders, surveys of remote team members, competitor research and usability testing. Personas, problem statements and customer journey maps turned the findings into a UX strategy spanning the mobile product and its landing page.
02 / Focus
Decisions behind the experience
Make activities easy to navigate
Rework navigation and flows for quizzes, photo challenges and team activities.
Why it matters Support participation through a clear interaction structure.
Align the promise and the product
Improve the landing page hierarchy and explanation of SquadPal’s value.
Why it matters Create continuity between evaluating the product and using it.
The journey at a glance
- 01Understand the value
- 02Join the team
- 03Discover an activity
- 04Participate
03 / Make it tangible
The product in practice.
Explore the actual screens and project artefacts. Select an image for a closer look.
A visual from the redesigned SquadPal experience.
Additional mobile work exploring the product’s interaction design.
Further screens from the activity-led experience.
04 / Deliver & learn
From direction to delivery
I created high-fidelity wireframes and interactive prototypes for the app and landing page, iterating through feedback and usability testing. Research plans, journey maps and user flows made the proposed direction explicit to collaborators.
What came out of the work
The delivered work includes a UX strategy, redesigned journeys and interactive activity concepts. The portfolio records positive usability feedback and easier navigation; no validated retention or participation uplift is available in the supplied material.
Product perspective
What this work shows
For an engagement product, feature availability is not enough. People need to understand the invitation, find a relevant activity and participate without unnecessary effort.
Looking forward
How I would evaluate the next iteration
A proposed measurement lens, separate from the project results reported above.
Activation
First activity joined after onboarding.
Participation
Activity starts, completions and repeat participation.
Usability
Discoverability and successful completion of key tasks.