Keep contribution continuous
Embed the Nectar option within the existing donation flow.
Why it matters Help users support a campaign without learning a disconnected journey.
Crowdfunder / Product story
Turning loyalty points into campaign support.
Integrating Nectar into an existing contribution journey while aligning customer needs, partner requirements and delivery.
01 / Understand
The challenge
Adding Nectar points was more than adding a payment choice. Users needed to link an account, understand the points option and complete their contribution with confidence. New and existing users could arrive with different account states.
What informed the work
I worked with Crowdfunder and Nectar stakeholders to understand business objectives and technical requirements. Journey mapping for new and existing contributors, informed by customer data and feedback, exposed where linking, donation and confirmation needed to connect.
02 / Focus
Decisions behind the experience
Design for the account state
Map account linking, contribution and account-management interactions.
Why it matters Support the wider lifecycle of the partnership experience.
Include the difficult moments
Specify error states, confirmations and clear feedback alongside successful flows.
Why it matters Make the experience understandable when an action cannot proceed as expected.
The journey at a glance
- 01Choose a campaign
- 02Link Nectar
- 03Contribute points
- 04Receive confirmation
03 / Make it tangible
The product in practice.
Explore the actual screens and project artefacts. Select an image for a closer look.
The mobile design work for Nectar-supported contributions.
Managing a linked Nectar account as part of the wider lifecycle.
An example of handling an unsuccessful or blocked action.
04 / Deliver & learn
From direction to delivery
I led the design process, produced interactive prototypes and detailed specifications, and contributed reusable components to the design system. This supported alignment across the partnership and a clear handoff to development.
What came out of the work
The work provided a new route to contribute Nectar points and supporting account-linking flows. The contribution experience was supported by reusable components, clear account states and development specifications.
Product perspective
What this work shows
Partnership work requires a shared understanding of the whole journey. Clear states and reusable components help turn a commercial opportunity into a coherent product experience.
Looking forward
How I would evaluate the next iteration
A proposed measurement lens, separate from the project results reported above.
Linking
Successful account linking and points-related error rates.
Contribution
Completion by payment method and account state.
Confidence
Drop-off at eligibility, confirmation and error steps.