@font-face{font-family:Inter;src:url('/assets/inter-regular.ttf')}@font-face{font-family:Inter;src:url('/assets/inter-semibold.ttf');font-weight:600}@font-face{font-family:Editorial;src:url('/assets/source-serif-regular.ttf')}*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:24px}body{margin:0;background:#faf7f1;color:#34282d;font:16px/1.65 Inter,Arial,sans-serif}a{color:inherit;text-decoration:none}a:focus-visible{outline:3px solid #6a4937;outline-offset:5px}.hero a:focus-visible,.contact a:focus-visible{outline-color:#c5eb70}svg{width:21px;height:21px;flex-shrink:0;vertical-align:middle}h1,h2,h3,p{margin:0}h1,h2,h3{font-weight:600;line-height:1.15}em{font-family:Editorial,Georgia,serif;font-weight:400}h2{font-size:38px;letter-spacing:-1.2px}h3{font-size:20px}p{color:#59494f}.wrap{max-width:1180px;margin:auto;padding:0 40px}.nav{display:flex;justify-content:space-between;align-items:center;min-height:102px;gap:24px}.brand{font-size:22px;letter-spacing:-.7px;font-weight:600}.brand span{display:block;font-size:12px;letter-spacing:1.4px;text-transform:uppercase;font-weight:400;margin-top:2px}.nav nav{display:flex;gap:28px}.nav nav a{display:flex;align-items:center;min-height:44px;font-size:14px}.nav nav a:hover{text-decoration:underline;text-underline-offset:6px}.hero{background:#492333;color:#faf7f1}.hero-inner{padding-top:52px;padding-bottom:36px}.eyebrow{font-size:12px;font-weight:600;letter-spacing:1.6px;text-transform:uppercase;color:inherit}.dot{display:inline-block;width:8px;height:8px;background:#c5eb70;border-radius:50%;margin-right:7px}.hero h1{font-size:clamp(42px,5.5vw,72px);letter-spacing:-2.8px;margin:23px 0 26px}.hero h1 em{letter-spacing:-2px}.hero-bottom{display:flex;align-items:center;justify-content:space-between;gap:50px}.hero-bottom p{max-width:690px;color:#eee4e6;font-size:17px;line-height:1.7}.button{display:flex;align-items:center;justify-content:space-between;gap:28px;min-height:52px;padding:13px 20px;background:#c5eb70;color:#302128;white-space:nowrap;font-size:14px;font-weight:600}.button:hover{background:#d5f59b}.hero-note{margin-top:30px;padding-top:22px;border-top:1px solid #795967;color:#e5d8dc;font-size:13px}.hero-note span{color:#c5eb70;margin:0 19px}.experience{display:flex;align-items:center;gap:32px;padding-top:23px;padding-bottom:23px;border-bottom:1px solid #d8cdca;font-size:14px}.experience>span{font-size:12px;color:#67595e;white-space:nowrap}.experience p{font-weight:600;color:#49333e}.experience b{padding:0 18px;font-weight:400;color:#89777d}.work,.journal{padding-top:58px}.section-heading{display:flex;justify-content:space-between;align-items:end;gap:32px;margin-bottom:26px}.section-heading .eyebrow{margin-bottom:9px}.section-heading>p{max-width:350px;font-size:14px}.projects{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:22px 24px}.project{display:block;padding:10px 10px 15px;border:1px solid #d6c9c6;background:#fffdf9;transition:border-color .2s,transform .2s}.project:hover{border-color:#492333;transform:translateY(-3px)}.media{height:160px;background:#eee8df;overflow:hidden;display:flex;align-items:center;justify-content:center}.media img{width:100%;height:100%;object-fit:contain}.project:first-child .media img{object-fit:cover}.card-title{display:flex;justify-content:space-between;gap:8px;margin:15px 5px 7px;align-items:center}.card-title h3{font-size:19px}.card-title svg{width:18px}.project>p{font-size:12px;line-height:1.5;margin:0 5px;color:#59494f}.about-contact{display:grid;grid-template-columns:1.18fr 1fr;padding-top:65px}.about,.contact{padding:36px}.about{background:#f0e8e2}.contact{background:#492333;color:#faf7f1;display:flex;flex-direction:column;align-items:start}.about h2,.contact h2{margin:17px 0 24px}.about>p:not(.eyebrow){font-size:15px;margin-bottom:15px}.contact>p:not(.eyebrow){color:#e6d9de;margin-bottom:25px;font-size:16px}.study{border-top:1px solid #cfc0bc;padding-top:18px;margin-top:22px;font-size:13px}.study strong,.study span{display:block}.study span{margin-top:5px;color:#59494f}.contact-link{display:flex;align-items:center;justify-content:space-between;gap:20px;min-height:58px;width:100%;font-size:15px;border-bottom:1px solid #886472}.contact-link svg{color:#c5eb70}.contact-link:hover{color:#c5eb70}.contact-note{margin-top:auto;padding-top:36px;font-size:12px;color:#dfcfd6}.journal{padding-bottom:58px}.journal-grid{display:grid;grid-template-columns:1.6fr 1fr;gap:26px}.elle{display:grid;grid-template-columns:145px 1fr;gap:24px;padding:25px 0;border-top:1px solid #cdbfbe;border-bottom:1px solid #cdbfbe}.elle-word{background:#ece9d8;display:flex;flex-direction:column;align-items:center;justify-content:center;min-height:200px;font:50px/1 Georgia,serif;letter-spacing:-4px;color:#492333}.elle-word span{letter-spacing:1px;font:9px/1.5 Inter,sans-serif;margin-top:18px}.elle h3{margin:14px 0 10px;font-size:24px}.elle p:not(.eyebrow),.notes p:not(.eyebrow){font-size:14px;margin-bottom:20px}.elle .eyebrow{font-size:10px;letter-spacing:1px}.text-link{display:inline-flex;align-items:center;gap:12px;min-height:44px;font-size:13px;font-weight:600;text-decoration:underline;text-underline-offset:5px}.notes{padding:25px 28px;background:#e9edda}.notes h3{margin:15px 0;font-size:30px}.notes:hover,.elle:hover{outline:1px solid #492333;outline-offset:5px}footer{display:flex;justify-content:space-between;gap:20px;border-top:1px solid #d8cdca;padding-top:22px!important;padding-bottom:22px!important;font-size:12px;color:#67595e}footer a{min-height:44px;display:flex;align-items:center}footer span{padding-top:12px}.skip{position:absolute;top:-100px;left:20px;background:#c5eb70;padding:14px;z-index:10}.skip:focus{top:10px}.case-head{padding-top:32px;padding-bottom:35px}.back{font-size:14px;display:inline-flex;min-height:44px;align-items:center;text-decoration:underline;margin-bottom:25px}.case-head h1{max-width:850px;font-size:clamp(36px,5vw,62px);letter-spacing:-2px;margin:18px 0 28px}.role{display:flex;gap:24px;font-size:14px}.role>span{color:#67595e}.case-image img{width:100%;max-height:480px;object-fit:contain;background:#eee8df;padding:24px}.reading{max-width:780px;margin:40px auto 70px;padding:0 30px}.reading h2{font-size:27px;margin:30px 0 18px}.reading p{margin:0 0 24px;font-size:17px}.reading strong{color:#34282d}.reading aside{font-size:13px;background:#eee8df;padding:22px;margin:32px 0}.next{display:flex;align-items:center;justify-content:space-between;border-top:1px solid #cdbfbe;margin-top:40px;padding:25px 0;min-height:48px}@media(min-width:1400px){.wrap{max-width:1240px}.media{height:180px}}@media(max-width:760px){.wrap{padding-left:22px;padding-right:22px}.nav{min-height:100px;gap:12px;flex-wrap:wrap;padding-top:16px;padding-bottom:12px}.brand{font-size:20px}.brand span{font-size:10px}.nav nav{gap:18px}.nav nav a{font-size:12px}.hero-inner{padding-top:35px;padding-bottom:28px}.hero h1{font-size:43px;letter-spacing:-1.6px}.hero h1 em{letter-spacing:-1px}.hero-bottom{display:block}.hero-bottom p{font-size:16px}.button{display:inline-flex;margin-top:24px}.hero-note{font-size:11px;line-height:1.8}.hero-note span{margin:0 7px}.experience{display:block}.experience p{line-height:1.9;font-size:13px;margin-top:7px}.experience b{padding:0 7px}.section-heading{display:block}.section-heading>p{margin-top:14px}.projects{grid-template-columns:repeat(2,minmax(0,1fr));gap:16px 12px}.project{padding:7px 7px 12px}.media{height:130px}.card-title{margin:12px 1px 7px}.card-title h3{font-size:16px}.project>p{font-size:12px;margin:0 1px}.about-contact{grid-template-columns:1fr;padding-top:42px}.about,.contact{padding:27px}.journal-grid{grid-template-columns:1fr}.elle{grid-template-columns:115px 1fr;gap:18px}.elle-word{font-size:42px}.elle h3{font-size:22px}.elle .text-link{font-size:12px}.journal,.work{padding-top:42px}h2{font-size:33px}footer{flex-wrap:wrap;font-size:11px}footer span:nth-child(2){display:none}.role{display:block}.role strong{display:block;margin-top:6px}.case-image img{padding:12px}.reading{padding:0 22px}}@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*{transition:none!important}}
/* Persistent navigation and evidence-backed strengths */
:root{--nav-offset:104px}html{scroll-padding-top:var(--nav-offset)}.site-header{position:sticky;top:0;z-index:50;background:#faf7f1;border-bottom:1px solid #d8cdca}.site-header .nav{min-height:84px}.strengths{padding-top:52px}.strength-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:28px}.strength-grid article{border-top:1px solid #cdbfbe;padding-top:20px}.strength-number{display:block;font-size:12px;font-weight:600;color:#492333;margin-bottom:14px}.strength-grid h3{font-size:21px;margin-bottom:12px}.strength-grid p{font-size:15px;line-height:1.7}.strength-grid a{display:flex;align-items:center;min-height:48px;margin-top:12px;font-size:13px;text-decoration:underline;text-underline-offset:5px}.strength-grid a:hover{color:#782c4d}.project>p{font-size:14px}.experience p{font-size:15px}.brand span{font-size:12px}.nav nav a{font-size:14px}.skip:focus{position:fixed;z-index:100}@media(max-width:760px){:root{--nav-offset:140px}.site-header .nav{min-height:108px;gap:3px}.nav nav{gap:0;justify-content:space-between;width:100%}.nav nav a{min-height:44px;padding:0 8px;font-size:14px}.nav nav a:first-child{padding-left:0}.strength-grid{grid-template-columns:1fr;gap:23px}.strength-grid article{display:grid;grid-template-columns:28px 1fr;column-gap:10px;padding-top:16px}.strength-number{grid-row:1/4;margin-top:3px}.strength-grid h3{font-size:20px}.strength-grid p,.strength-grid a{grid-column:2}.strength-grid a{margin-top:5px}.project>p{font-size:13px}.strengths{padding-top:42px}}
.site-header{transition:background-color .2s,color .2s,border-color .2s}.site-header.is-scrolled{background:#492333;color:#faf7f1;border-bottom-color:#795967;box-shadow:0 3px 12px #30212818}.site-header.is-scrolled .brand span{color:#c5eb70}.site-header.is-scrolled a:focus-visible{outline-color:#c5eb70}.site-header.is-scrolled nav a:hover{color:#c5eb70}.experience{display:block;padding-top:28px;padding-bottom:30px}.brand-intro{display:flex;align-items:center;justify-content:space-between;gap:24px;margin-bottom:25px}.brand-intro>span{font-size:12px;text-transform:uppercase;letter-spacing:1.4px;color:#59494f}.brand-intro p{font-size:21px!important;line-height:1.3;text-align:right;font-weight:400}.brand-intro br{display:none}.brand-list{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:18px}.brand-list .brand-item{display:flex;flex-direction:column;justify-content:center;min-height:70px;font-size:25px;font-weight:600;letter-spacing:-1px;color:#492333;border-left:1px solid #d8cdca;padding-left:18px}.brand-list .brand-item:first-child{padding-left:0;border-left:none}.brand-list .brand-item span{font-size:11px;font-weight:400;letter-spacing:0;line-height:1.5;margin-top:7px;color:#59494f}.brand-list .brand-item:hover{text-decoration:underline;text-underline-offset:5px}.strengths .section-heading>p{max-width:390px;font-size:15px}.strength-grid h3{font-size:20px}@media(max-width:760px){.brand-intro{display:block;margin-bottom:18px}.brand-intro p{text-align:left;margin-top:12px;font-size:22px!important}.brand-intro br{display:block}.brand-list{grid-template-columns:repeat(2,minmax(0,1fr));gap:12px}.brand-list .brand-item{font-size:23px;border:0;border-top:1px solid #d8cdca;padding:13px 0;min-height:83px}.brand-list .brand-item:first-child{border-top:1px solid #d8cdca}.brand-list .brand-item span{font-size:12px}.strengths h2{font-size:31px}}
.case-opening{padding-top:24px;padding-bottom:30px}.case-opening .back{margin-bottom:20px}.case-opening h1{font-size:clamp(36px,4.8vw,62px);letter-spacing:-2px;max-width:940px;margin:18px 0}.case-dek{font-size:19px;max-width:850px;line-height:1.7}.case-meta{display:grid;grid-template-columns:1fr 1fr 1.3fr;gap:30px;margin:32px 0 0;padding-top:23px;border-top:1px solid #d8cdca}.case-meta dt{text-transform:uppercase;letter-spacing:1px;font-size:11px;color:#67595e;margin-bottom:8px}.case-meta dd{margin:0;font-size:14px;line-height:1.6}.product-stage{height:410px;background:#ebe7dd;display:flex;justify-content:center;gap:28px;padding:34px;overflow:hidden}.product-stage img{max-width:30%;height:100%;object-fit:contain;filter:drop-shadow(0 8px 14px #30212818)}.fw-stage{background:#e8ecdf;align-items:center}.fw-stage img{width:38%;max-width:38%;height:auto;max-height:100%;object-fit:contain}.fw-stage img:first-child{width:auto;max-width:22%;height:100%}.case-toc{display:flex;gap:32px;padding:14px 0;border-bottom:1px solid #d8cdca;flex-wrap:wrap}.case-toc a{min-height:44px;display:flex;align-items:center;font-size:14px;text-decoration:underline;text-underline-offset:5px}.case-layout{display:grid;grid-template-columns:1fr 1.8fr;gap:70px;padding-top:60px}.case-question h2{font-family:Editorial,Georgia,serif;font-size:30px;line-height:1.35;letter-spacing:-.7px;margin:17px 0}.role-note{font-size:12px;margin-top:25px;padding-top:20px;border-top:1px solid #d8cdca}.case-narrative section+section{margin-top:48px}.case-narrative h2,.case-bottom h2{font-size:30px;margin:14px 0 20px}.case-narrative h3,.case-bottom h3{font-size:21px;margin:24px 0 14px}.case-narrative p:not(.eyebrow),.case-bottom p:not(.eyebrow){font-size:16px;line-height:1.8;margin-bottom:18px}.decision{display:grid;grid-template-columns:34px 1fr;gap:10px;border-top:1px solid #d8cdca;padding:20px 0 5px}.decision-index{font-size:12px;color:#492333;padding-top:3px;font-weight:600}.decision h3{margin:0 0 14px}.decision .reason{font-size:14px!important;background:#eee8e1;padding:14px 18px}.reason strong{display:block;color:#492333;margin-bottom:4px}.journey-section{padding-top:48px}.journey-flow{display:grid;grid-template-columns:repeat(4,1fr);list-style:none;margin:18px 0 0;padding:0;background:#492333;color:#faf7f1}.journey-flow li{padding:24px;border-right:1px solid #795967;font-size:15px;line-height:1.6}.journey-flow li:last-child{border-right:0}.journey-flow span{display:block;color:#c5eb70;font-size:12px;margin-bottom:10px}.evidence-section{padding-top:60px}.evidence-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:30px 24px}.evidence-figure{margin:0;min-width:0}.zoom-image{width:100%;padding:18px 18px 0;border:1px solid #d8cdca;background:#eee8e1;cursor:zoom-in;color:#34282d;font-family:inherit;text-align:left}.zoom-image img{width:100%;height:290px;object-fit:contain;object-position:top;background:#fff}.zoom-image span{display:flex;align-items:center;justify-content:space-between;min-height:48px;font-size:12px}.zoom-image:hover{border-color:#492333}.zoom-image:focus-visible{outline:3px solid #492333;outline-offset:4px}.evidence-figure figcaption{padding:15px 0 0}.evidence-figure strong{font-size:16px}.evidence-figure p{font-size:14px;line-height:1.7;margin-top:7px}.case-bottom{display:grid;grid-template-columns:1.5fr 1fr;gap:55px;padding-top:65px}.reflection{background:#e9edda;padding:30px;align-self:start}.reflection h2{font-family:Editorial,Georgia,serif;font-weight:400}.case-stats{display:flex;gap:20px;margin-top:25px;padding:22px 0;border-block:1px solid #d8cdca}.case-stats div{flex:1}.case-stats strong{display:block;color:#492333;font-size:40px;line-height:1.2;letter-spacing:-1px}.case-stats span{font-size:12px;display:block;line-height:1.6;margin-top:10px}.measure-section{padding-top:48px;padding-bottom:10px}.measure-section h2{font-size:28px;margin-top:14px}.measure-intro{font-size:14px;margin-top:12px}.measure-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:25px;margin-top:24px}.measure-grid>div{border-top:1px solid #d8cdca;padding-top:20px}.measure-grid h3{font-size:18px;margin-bottom:10px}.measure-grid p{font-size:14px}.image-dialog{padding:0;border:0;background:#faf7f1;color:#34282d;width:min(1180px,96vw);max-width:96vw;max-height:94dvh}.image-dialog::backdrop{background:#23151de6}.dialog-toolbar{position:sticky;top:0;display:flex;justify-content:space-between;align-items:center;gap:15px;padding:10px 22px;background:#492333;color:#faf7f1;z-index:2}.dialog-toolbar h2{font-size:18px;letter-spacing:0}.close-dialog{background:transparent;color:#faf7f1;border:1px solid #9c8190;min-height:44px;padding:8px 18px;font:14px Inter,sans-serif;cursor:pointer}.close-dialog:focus-visible{outline:3px solid #c5eb70;outline-offset:2px}.dialog-image-wrap{padding:20px;text-align:center;overflow:auto}.dialog-image{max-width:100%;height:auto;vertical-align:top}body:has(dialog[open]){overflow:hidden}@media(max-width:760px){.case-meta{grid-template-columns:1fr;gap:14px}.case-meta dt{margin-bottom:4px}.case-dek{font-size:17px}.product-stage{height:260px;gap:12px;padding:18px}.case-toc{gap:10px;justify-content:space-between}.case-toc a{font-size:12px}.case-layout{grid-template-columns:1fr;gap:35px;padding-top:35px}.case-question{border-bottom:1px solid #d8cdca;padding-bottom:20px}.case-question h2{font-size:26px}.role-note{margin-top:15px;padding-top:12px}.case-narrative h2{font-size:27px}.journey-flow{grid-template-columns:repeat(2,1fr)}.journey-flow li{padding:18px;font-size:14px;border-bottom:1px solid #795967}.evidence-grid{grid-template-columns:repeat(2,minmax(0,1fr));gap:25px 14px}.zoom-image{padding:8px 8px 0}.zoom-image img{height:220px}.zoom-image span{font-size:10px}.evidence-figure p{font-size:13px}.evidence-figure strong{font-size:15px}.case-bottom{grid-template-columns:1fr;gap:25px;padding-top:45px}.measure-grid{grid-template-columns:1fr;gap:20px}.case-stats strong{font-size:32px}.case-stats{gap:15px}.evidence-section{padding-top:40px}.dialog-toolbar{padding:8px 12px}.dialog-toolbar h2{font-size:16px}.dialog-image-wrap{padding:8px}}@media(prefers-reduced-motion:reduce){.site-header{transition:none}}

.contact-heading{display:flex;align-items:center;justify-content:space-between;width:100%;gap:20px}.contact-flourish{width:88px;height:56px;color:#c5eb70}.nav nav a .contact-nav-arrow{width:15px;height:15px;margin-left:7px}.contact-link{overflow-wrap:anywhere}
.nav nav a .contact-nav-arrow{color:#397044}.site-header.is-scrolled nav a .contact-nav-arrow,.contact-flourish,.contact-link svg{color:#a8d9a2}.interview-links{display:flex;align-items:flex-start;flex-direction:column;gap:2px}.interview-links .magazine-link{font-weight:400;font-size:12px}.elle:hover{outline:none}
.brand-list .brand-item{justify-content:flex-start;line-height:1.2;border-left:0;border-top:1px solid #d8cdca;padding:18px 0;min-width:0}.brand-list .brand-item:first-child{border-top:1px solid #d8cdca}.brand-list .brand-item span{margin-top:14px}.brand-list div.brand-item:hover{text-decoration:none}@media(max-width:760px){.brand-list .brand-item{padding:18px 0;font-size:clamp(19px,5.3vw,23px)}}